Organic SEO – The Advantages of Copy Editing for Search Engine Optimization

First Impressions - Organic SEO – The Advantages of Copy Editing for Search Engine Optimization

by Larry Neal Gowdy - Updated October 07, 2013

William James Sidis page

Organic SEO - William James Sidis page.

What is organic SEO? It simply means search engine optimization without the use of paid advertising. The concept is to gain recognition and rank in search engines by how well a site is designed and coded.

A good example of organic SEO is the William James Sidis page within website. The page is ranked #2 on Google® under the keyword phrase of “William James Sidis.” At present the #1 ranked site is Wikipedia, which is commonly ranked high for many terms simply because Wikipedia is a popular online encyclopedia with a rather huge quantity of information related to many topics, and if a person wants to be ranked higher than Wikipedia, then the person may need to create a site with more pages than Wikipedia’s 3,704,000+- articles.

I remember an old rule of thumb that about 85% of tasks can be accomplished with about 15% of the effort, and the remaining 15% of the tasks require 85% of the effort. Search engine ranking often has a much steeper scale: the final tasks of SEO require over 99% of the total effort. It is easy to get a site listed on a search engine within a couple hours, but it may require years to get the page ranked well.

The information within the William Sidis page is based upon about two years of research into the history of William Sidis, plus decades of education in the surrounding topics of psychology, philosophy, physics, and precocity. One of the reasons why the William Sidis page is well ranked is because it is an authoritative article, and another reason is because it was created with lightweight coding that is aimed at browser compatibility as well as for search engine recognition.

Within The Logics website there are other pages that share similar SEO techniques but do not share the same authoritative information, and the pages are not well ranked. One page, however, provides information that is both authoritative as well as unique, but it is the mixture of uniqueness along with preexisting information that prevents the page from achieving a Google ranking above a top-twenty. Simply stated, there are some things that should not be present in a page if the page is being aimed for search engine ranking, and the page in question knowingly has the unwanted ingredients.

A page ranked between eleven and twenty is often almost useless due to the page receiving few hits, but a page ranked even lower is of far less value. A web page must be in the top-ten to receive a suitable number of hits from search engines, and it is organic SEO that most commonly earns the top-ten spot.

At present there are three primary methods for achieving high search engine ranking: (1) the site has been online for several years, which is a thing that search engines rate very highly, (2) the web page is authoritative with unique information, and (3) the site’s popularity is measured by the number of quality links that lead to the page. None of the three are sufficient by themselves – nor when combined – to earn a top-ten ranking, but the three items are good rules of thumb of what to aim for.

My clients’ websites are promoted by numerous different methods, and since the clients are my clients, then the websites receive quality links from my sites that have been online for several years. Where applicable, we also create an authoritative article or two that lends sizable value to the site. Search engines are far more sophisticated than is commonly believed, and a fake article within a serious topic may get the site black-balled by search engines. Yes there are many websites with fake articles that are ranked well in search engines, but the topics are not mainstream, and the low quality sites are generally ranked well simply because there is no serious competition in the uncommon topic.

Of the dozens of variables that combine to create a top ranked website, each variable must be presented within a correct sequencing as well as a proper presentation of wording and layout. In a nutshell, the idea is to create a quality website, and to then let the quality propel itself to high search engine rankings.

Within another website I presented a page differently than the several other pages, and it is the odd page that is now receiving a good ranking above strong competition. I have duplicated a similar technique several times over the years, with each proving to earn the highest ranking of the sites. There can only be one reason why the different pages are so similar of SEO and yet so dissimilar of ranking, and it is my knowing of what the reason is that enables me to help earn a client’s site a high ranking.

Too, different search engines will favor different items in a website, and what works well for Google might not work well for Bing® and Yahoo®, and visa-versa. Finding the happy balance is often far more difficult than it may appear.

Organic SEO is all about quality; quality of design, quality of presentation, and the quality of knowing what good organic composting to put in and what bad fertilizer to leave out. The one standard for all websites should be quality and quality alone; first be concerned about the quality of your website, and then let the quality prove its own value. Imagine an Internet where all webmasters were truly concerned about the quality of their websites...

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